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Audience Measurement Guidelines
Last modified: Friday, January 09, 2009 

A set of recommendations established by the The Interactive Advertising Bureau (IAB) that assist companies that report audience metrics to achieve transparency in audience counts and to revise out-of-date methodologies. The Audience Measurement Guidelines provide details on measurement of Audience Reach related to Internet-based content or advertising and are used by Internet Publishers, Ad-serving organizations, Syndicated Measurement Organizations and auditors.

See "Audience Reach Measurement Guidelines" on the IAB Web site.

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Webopedia's "Did You Know...?" Section
Use this Webopedia knowledge section for an in-depth overview of specific technologies and occurrences in the areas of Computer Science, The Internet, and Computer Hardware and Software.

Related Categories

Online Advertising

Web Development

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EDRM

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